Audience : marketing in the age of subscribes, fans and followers /

Bibliographic Details
Main Author: Rohrs, Jeffery K
Format: Book
Language:English
Published: Hoboken, NJ: John Wiley and Sons, 2014.
Subjects:
Description
Item Description:Includes index
Physical Description:x,278p: ill; 24cm.
Bibliography:Bibliography (p. 249-272)
ISBN:9781118732731