Audience : marketing in the age of subscribes, fans and followers /

Bibliographic Details
Main Author: Rohrs, Jeffery K
Format: Book
Language:English
Published: Hoboken, NJ: John Wiley and Sons, 2014.
Subjects:
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300 # # |a x,278p:   |b ill;   |c 24cm. 
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500 # # |a Includes index 
504 # # |a Bibliography (p. 249-272) 
583 # # |a In process 
650 # 0 |a Social media  
650 # 0 |a Internet marketing