APA (7th ed.) Citation

Merican, Y. (2013). The Right to Brand: Levelling the brand playing field : Lessons from an emerging market. Trax Publishing Sdn. Bhd.

Chicago Style (17th ed.) Citation

Merican, Yasmin. The Right to Brand: Levelling the Brand Playing Field : Lessons from an Emerging Market. Kuala Lumpur: Trax Publishing Sdn. Bhd, 2013.

MLA (8th ed.) Citation

Merican, Yasmin. The Right to Brand: Levelling the Brand Playing Field : Lessons from an Emerging Market. Trax Publishing Sdn. Bhd, 2013.

Warning: These citations may not always be 100% accurate.