The Right to Brand : Levelling the brand playing field : Lessons from an emerging market /

Bibliographic Details
Main Author: Merican, Yasmin, Datin (Author)
Format: Book
Language:English
Published: Kuala Lumpur: Trax Publishing Sdn. Bhd, [2013?].
Subjects:
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245 1 4 |a The Right to Brand :   |b Levelling the brand playing field : Lessons from an emerging market /   |c by Yasmin Merican. 
260 # # |a Kuala Lumpur:   |b Trax Publishing Sdn. Bhd,   |c [2013?]. 
264 # 0 |a Kuala Lumpur  |b Trax Publishing Sdn. Bhd  |c [2013?] 
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300 # # |a 755 pages:   |b some colour photographs;   |c 25cm. 
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500 # # |a Includes index 
650 # 0 |a Business enterprises  
650 # 0 |a Brand name products  
650 # 0 |a Entrepreneurship  
650 # 0 |a Branding (Marketing)  
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999 |a 3000016641  |b BOOK  |c Main Non-Fiction  |e INTAN Kampus Wilayah Selatan