The Right to Brand : Levelling the brand playing field : Lessons from an emerging market /

Bibliographic Details
Main Author:	Merican, Yasmin, Datin (Author)
Format:	Book
Language:	English
Published:	Kuala Lumpur: Trax Publishing Sdn. Bhd, [2013?].
Subjects:	Business enterprises Brand name products Entrepreneurship Branding (Marketing)

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