APA (7th ed.) Citation

Bergh, J. V. d., & Behrer, M. (2013). How cool brands stay hot: Branding to generation. Kogan Page.

Chicago Style (17th ed.) Citation

Bergh, Joeri Van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation. London: Kogan Page, 2013.

MLA (8th ed.) Citation

Bergh, Joeri Van den, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation. Kogan Page, 2013.