How cool brands stay hot : branding to generation /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London:
Kogan Page,
2013.
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xx,267p: ill; 24cm. |
| Bibliography: | Bibliography (p. 238-261) |
| ISBN: | 9780749468040 |