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160523 000 0 eng d |
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|a 9780749468040
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| 039 |
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|y 201605231645
|z salma
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| 090 |
0 |
0 |
|a 658.827
|b BER
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| 100 |
1 |
# |
|a Bergh, Joeri Van den
|
| 245 |
1 |
0 |
|a How cool brands stay hot :
|b branding to generation /
|c Joeri Van den Bergh and Mattias Behrer.
|
| 260 |
# |
# |
|a London:
|b Kogan Page,
|c 2013.
|
| 300 |
# |
# |
|a xx,267p:
|b ill;
|c 24cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 500 |
# |
# |
|a Includes index
|
| 504 |
# |
# |
|a Bibliography (p. 238-261)
|
| 583 |
# |
# |
|a In process
|
| 650 |
# |
0 |
|a Young consumers
|
| 650 |
# |
0 |
|a Generation
|
| 650 |
# |
0 |
|a Young adult consumers
|
| 650 |
# |
0 |
|a Target marketing
|
| 650 |
# |
0 |
|a Product management
|
| 650 |
# |
0 |
|a Consumer behavior
|
| 700 |
0 |
# |
|a Behrer, Mattias
|