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Managing customer relationship...
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Managing customer relationships : a strategic framework /
Bibliographic Details
Main Author:
Peppers, Don
Other Authors:
Rogers, Martha, Ph.D
Format:
Book
Language:
English
Edition:
2nd ed..
Subjects:
Customer relations --
>
Management
Consumer's preferences
Relationship marketing
Holdings
Description
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Description
Physical Description:
xi, 487 pages; 26cm.
Bibliography:
Includes index.
ISBN:
9780470423479 ( cloth)
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