Managing customer relationships : a strategic framework /

Bibliographic Details
Main Author: Peppers, Don
Other Authors: Rogers, Martha, Ph.D
Format: Book
Language:English
Edition:2nd ed..
Subjects:
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245 1 0 |a Managing customer relationships :   |b a strategic framework /   |c Don Peppers, Martha Rogers.. 
250 # # |a 2nd ed.. 
264 # 0 |a ♭ 
264 # 0 |a Hoboken, New Jersey  |b John Wiley & Sons, Inc  |c 2011 
300 # # |a xi, 487 pages;   |c 26cm. 
504 # # |a Includes index. 
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Consumer's preferences  
650 # 0 |a Relationship marketing  
700 0 # |a Rogers, Martha, Ph.D.