Principles and Practice of Marketing /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
England:
McGraw-Hill Publishing Company,
2001.
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxiv, 823pgs: ill. col; 27cm. |
| Bibliography: | Bibliograpical:763-764p. |
| ISBN: | 9780077096137 |