Principles and Practice of Marketing /

Bibliographic Details
Main Author: Jobber, David
Format: Book
Language:English
Published: England: McGraw-Hill Publishing Company, 2001.
Subjects:
Description
Item Description:Includes index
Physical Description:xxiv, 823pgs: ill. col; 27cm.
Bibliography:Bibliograpical:763-764p.
ISBN:9780077096137