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Marketing management /
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Marketing management /
Show other versions (1)
Bibliographic Details
Main Author:
Kotler, Philip
(Author)
Other Authors:
Keller, Kevin
Format:
Book
Language:
English
Edition:
12th ed..
Subjects:
Marketing --
>
Management
Holdings
Description
Other Versions (1)
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Description
Item Description:
Includes bibliographical references and index
Physical Description:
xxxix, 729 pages: illustrations; 28cm.
ISBN:
0131457578
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