CASES IN MARKETING STRATEGY /

Bibliographic Details
Main Author:	Hise, Richard T (Author)
Other Authors:	McDaniel, Stephen W
Format:	Book
Language:	English
Subjects:	Marketing -- > Management -- > Case studies

Description
Physical Description:	xvii, 676 pages: illustrations; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0675201039

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