CASES IN MARKETING STRATEGY /

Bibliographic Details
Main Author: Hise, Richard T (Author)
Other Authors: McDaniel, Stephen W
Format: Book
Language:English
Subjects:
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040 # # |a ELMU 
082 0 0 |a 658.8 
090 0 0 |a 658.8   |b HIS 
100 1 # |a Hise, Richard T   |e author 
245 1 0 |a CASES IN MARKETING STRATEGY /   |c Richard T. Hise, Stephen W. McDaniel. 
264 # 0 |c ♭1984 
264 # 0 |a Columbus, Ohio  |b Charles E. Merrill Publishing Company, A Bell & Howell Company  |c 1984 
300 # # |a xvii, 676 pages:   |b illustrations;   |c 26cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
583 # # |a LULUS 
650 # 0 |a Marketing --   |x Management --   |x Case studies  
700 0 # |a McDaniel, Stephen W