APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. RED OCEAN TRAPS: The Mental Models That Undermine Market-Creating Strategies.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Reně Mauborgne. RED OCEAN TRAPS: The Mental Models That Undermine Market-Creating Strategies.

MLA (8th ed.) Citation

Kim, W. Chan, and Reně Mauborgne. RED OCEAN TRAPS: The Mental Models That Undermine Market-Creating Strategies.

Warning: These citations may not always be 100% accurate.