RED OCEAN TRAPS : The Mental Models That Undermine Market-Creating Strategies /

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Reně
Format: Book
Language:English
Series:HARVARD BUSINESS REVIEW CLASSICS
Subjects:
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245 1 0 |a RED OCEAN TRAPS :   |b The Mental Models That Undermine Market-Creating Strategies /   |c W. Chan Kim and Reneþe Mauborgne. 
264 # 0 |a Boston, Massachusetts  |b Harvard Business Review Press  |c [2017] 
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300 # # |a v, 38 pages;   |c 17cm. 
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650 # 0 |a Competition  
650 # 0 |a Marketing --   |x Decision making  
700 0 # |a Mauborgne, Reně