APA (7th ed.) Citation

Soon, Y., & Birss, D. ICONIC ADVANTAGE: Don't chase the new, innovate the old.

Chicago Style (17th ed.) Citation

Soon, Yu, and Dave Birss. ICONIC ADVANTAGE: Don't Chase the New, Innovate the Old.

MLA (8th ed.) Citation

Soon, Yu, and Dave Birss. ICONIC ADVANTAGE: Don't Chase the New, Innovate the Old.

Warning: These citations may not always be 100% accurate.