ICONIC ADVANTAGE : Don't chase the new, innovate the old /

ICONIC ADVANTAGE : Don't chase the new, innovate the old /

Bibliographic Details
Main Author: Soon, Yu (Author)
Other Authors: Birss, Dave
Format: Book
Subjects:
Brand name products -- > Psychological aspects
Consumer behavior
Brand name products -- > Marketing
Description
Item Description:Birss, Dave
Physical Description:189 pages, illustrations; 20cm.
Bibliography:Bibliography pages 181-189
ISBN:9781682615409

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