JOBS TO BE DONE : A ROADMAP FOR CUSTOMER-CENTERED INNOVATION /

Bibliographic Details
Main Author:	Wunker, Stephen M (Author)
Other Authors:	Farber, David R, Wattman, Jessica
Format:	Book
Subjects:	Consumer satisfaction Creative ability in business Cost effectiveness BUSINESS & ECONOMICS -- > Industrial Management BUSINESS & ECONOMICS -- > Organizational Behavior

Description
Item Description:	Includes bibliographical references and index.
Physical Description:	xii, 210 pages: illustrations; 24cm.
ISBN:	9780814438039

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