BUILDING A STORY BRAND : Clarify Your Message So Customer Will Listen /

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media

Bibliographic Details
Main Author: Miller, Donald, 1971- (Author)
Format: Book
Language:English
Subjects:
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100 1 # |a Miller, Donald,   |d 1971-   |e author 
245 1 0 |a BUILDING A STORY BRAND :   |b Clarify Your Message So Customer Will Listen /   |c DONALD MILLER. 
246 0 # |a Building a story brand 
264 # 0 |a New York  |b Harper Collins Leadership, an Imprint of Harper Collins  |c [2017] 
264 # 0 |c ♭2017 
300 # # |a x, 228 pages:   |b illustrations;   |c 22cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references (pages 225-228) 
520 # # |a Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media 
650 # 0 |a Business economics  
650 # 0 |a Marketing  
650 # 0 |a Selling  
650 # 0 |a Business communication