KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD /? /

Bibliographic Details
Other Authors:	Calkins, Tim, Tybout, Alice M
Format:	Book
Language:	English
Subjects:	Branding (Marketing) Customer relations -- > Management Internet marketing Brand name products

Description
Physical Description:	xxviii, 338 pages: illustrations; 24cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9781119533184

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