KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD /? /

Bibliographic Details
Other Authors: Calkins, Tim, Tybout, Alice M
Format: Book
Language:English
Subjects:
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020 # # |a 9781119533184  
039 # 9 |a 202006231551  |b Zuraidah  |y 201912021604  |z solleh 
040 # # |a BK 
082 0 0 |a 658.827 
090 0 0 |a 658.827   |b KEL 
245 0 0 |a KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD /? /   |c Edited by Alice M. Tybout, Tim Calkins. 
264 # 0 |a Hoboken, New Jersey  |b WILEY  |c [2019] 
264 # 0 |c ♭2019 
300 # # |a xxviii, 338 pages:   |b illustrations;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
583 # # |a LULUS 
650 # 0 |a Branding (Marketing)  
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Internet marketing  
650 # 0 |a Brand name products  
700 0 # |a Calkins, Tim  
700 0 # |a Tybout, Alice M  
999 |a 100000000472  |b BOOK  |c Main Non-Fiction  |e INTAN BK