STORYNOMICS : Story-Driven Marketing in the Post-Advertising World /

Bibliographic Details
Main Author: McKee, Robert, 1941- (Author)
Other Authors: Gerace, Thomas
Format: Book
Language:English
Edition:First Hardcover Edition.
Subjects:
Description
Physical Description:xix, 248 pages: illustrations; 24cm.
Bibliography:Includes bibliographical references and index
ISBN:9781538727935