STORYNOMICS : Story-Driven Marketing in the Post-Advertising World /

Bibliographic Details
Main Author: McKee, Robert, 1941- (Author)
Other Authors: Gerace, Thomas
Format: Book
Language:English
Edition:First Hardcover Edition.
Subjects:
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020 # # |a 9781538727935  
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100 1 # |a McKee, Robert,   |d 1941-   |e author 
245 1 0 |a STORYNOMICS :   |b Story-Driven Marketing in the Post-Advertising World /   |c by ROBERT McKEE and THOMAS GERACE. 
250 # # |a First Hardcover Edition. 
264 # 0 |a New York  |b Twelve  |c 2018 
264 # 0 |c ♭2018 
300 # # |a xix, 248 pages:   |b illustrations;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
583 # # |a LULUS 
650 # 0 |a Storytelling  
650 # 0 |a Marketing  
700 0 # |a Gerace, Thomas  
999 |a 100000000144  |b BOOK  |c Main Non-Fiction  |e INTAN BK