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Luxury Brand Management :
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Luxury Brand Management : A World of Privilege / /
Bibliographic Details
Main Author:
Chevalier, Michel
(Author)
Other Authors:
Mazzalovo, Gerald
Format:
Book
Language:
English
Edition:
Second Edition.
Subjects:
Brand name products --
>
Management
Brand name products --
>
Marketing
Luxuries --
>
Marketing
Luxury goods industry
Holdings
Description
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Description
Item Description:
Includes index
Physical Description:
xiv, 316 pages: illustrations; 24cm.
ISBN:
9781118171769
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