Luxury Brand Management : A World of Privilege / /

Bibliographic Details
Main Author: Chevalier, Michel (Author)
Other Authors: Mazzalovo, Gerald
Format: Book
Language:English
Edition:Second Edition.
Subjects:
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090 0 0 |a 658.827 CHE  
100 1 # |a Chevalier, Michel   |e author 
245 1 0 |a Luxury Brand Management :   |b A World of Privilege / /   |c MICHEL CHEVALIER, G?RALD MAZZALOVO. 
250 # # |a Second Edition. 
264 # 0 |c ♭2012 
264 # 0 |a Singapore  |b John Wiley & Sons Singapore Pte. Ltd  |c 2012 
300 # # |a xiv, 316 pages:   |b illustrations;   |c 24cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
583 # # |a In Process INTS 
650 # 0 |a Brand name products --   |x Management  
650 # 0 |a Brand name products --   |x Marketing  
650 # 0 |a Luxuries --   |x Marketing  
650 # 0 |a Luxury goods industry  
700 0 # |a Mazzalovo, Gerald