BUILDING BRAND COMMUNITIES : HOW ORGANIZATIONS SUCCEED BY CREATING BELONGING / /
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Edition: | First Edition. |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xiv, 246 pages: illustrations; 23cm. |
| Bibliography: | Bibliography: pages 231-232 |
| ISBN: | 9781523086610 |