Davies, E., Smith, N., & Salter, B. (2018). The Ultimate Marketing and PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations. John Murray Learning.
Chicago Style (17th ed.) CitationDavies, Eric, Nick Smith, and Brian Salter. The Ultimate Marketing and PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations. UK: John Murray Learning, 2018.
MLA (8th ed.) CitationDavies, Eric, et al. The Ultimate Marketing and PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations. John Murray Learning, 2018.
Warning: These citations may not always be 100% accurate.