Asian Competitors : Marketing for Competitiveness in the Age of Digital Consumers /

Bibliographic Details
Main Author: Kartajaya, Hermawan, 1947- (Author)
Other Authors: Kotler, Philip, Hooi, Den Huan
Format: Book
Published: New Jersey World Scientific [2019]
Subjects:
Description
Physical Description:xvi, 325 pages; 26cm.
Bibliography:Includes bibliographical references and index
ISBN:9789813275461