Asian Competitors : Marketing for Competitiveness in the Age of Digital Consumers /

Bibliographic Details
Main Author: Kartajaya, Hermawan, 1947- (Author)
Other Authors: Kotler, Philip, Hooi, Den Huan
Format: Book
Published: New Jersey World Scientific [2019]
Subjects:
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100 1 # |a Kartajaya, Hermawan,   |d 1947-   |e author 
245 1 0 |a Asian Competitors :   |b Marketing for Competitiveness in the Age of Digital Consumers /   |c Hermawan Kartajaya, MarkPlus, Inc., Indonesia, Philip Kotler, Northwestern University, USA, Hooi Den Huan, Associate Professor, Nanyang Business School, Nanyang Technological University, Singapore. 
264 # 1 |a New Jersey  |b World Scientific  |c [2019] 
300 # # |a xvi, 325 pages;   |c 26cm. 
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504 # # |a Includes bibliographical references and index 
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650 1 0 |a Marketing --   |z Asia  
650 2 0 |a Internet marketing --   |z Asia  
700 1 # |a Kotler, Philip  
700 1 # |a Hooi, Den Huan  
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