APA (7th ed.) Citation

Siggelkow, N., & Terwiesch, C. (2019). CONNECTED STRATEGY: Building Continuous Customer Relationships for Competitive Advantage. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Siggelkow, Nicolaj, and Christian Terwiesch. CONNECTED STRATEGY: Building Continuous Customer Relationships for Competitive Advantage. Boston, Massachusetts: Harvard Business Review Press, 2019.

MLA (8th ed.) Citation

Siggelkow, Nicolaj, and Christian Terwiesch. CONNECTED STRATEGY: Building Continuous Customer Relationships for Competitive Advantage. Harvard Business Review Press, 2019.