CONNECTED STRATEGY : Building Continuous Customer Relationships for Competitive Advantage /

Bibliographic Details
Main Author: Siggelkow, Nicolaj (Author)
Other Authors: Terwiesch, Christian
Format: Book
Published: Boston, Massachusetts Harvard Business Review Press [2019]
Subjects:
Description
Physical Description:xiv, 264 pages: illustrations; 25cm.
Bibliography:Includes bibliographical references and index
ISBN:9781633697003