CONNECTED STRATEGY : Building Continuous Customer Relationships for Competitive Advantage /

Bibliographic Details
Main Author: Siggelkow, Nicolaj (Author)
Other Authors: Terwiesch, Christian
Format: Book
Published: Boston, Massachusetts Harvard Business Review Press [2019]
Subjects:
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245 1 0 |a CONNECTED STRATEGY :   |b Building Continuous Customer Relationships for Competitive Advantage /   |c Nicolaj Siggelkow, Christian Terwiesch.. 
264 # 1 |a Boston, Massachusetts  |b Harvard Business Review Press  |c [2019] 
300 # # |a xiv, 264 pages:   |b illustrations;   |c 25cm. 
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504 # # |a Includes bibliographical references and index 
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650 2 0 |a Communication in consumer education  
650 2 0 |a Relationship marketing  
650 1 0 |a Customer services --   |x Technological innovations  
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