CONNECTED STRATEGY : Building Continuous Customer Relationships for Competitive Advantage /

CONNECTED STRATEGY : Building Continuous Customer Relationships for Competitive Advantage /

Bibliographic Details
Main Author:	Siggelkow, Nicolaj (Author)
Other Authors:	Terwiesch, Christian
Format:	Book
Published:	Boston, Massachusetts Harvard Business Review Press [2019]
Subjects:	Communication in consumer education Relationship marketing Customer services -- > Technological innovations

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