Kihn, M., & O'Hara, C. (2021). CUSTOMER DATA PLATFORMS: Use People Data to Transform The Future of Marketing Engagement. Wiley.
Chicago Style (17th ed.) CitationKihn, Martin, and Chris O'Hara. CUSTOMER DATA PLATFORMS: Use People Data to Transform The Future of Marketing Engagement. Hoboken,New Jersey: Wiley, 2021.
MLA (8th ed.) CitationKihn, Martin, and Chris O'Hara. CUSTOMER DATA PLATFORMS: Use People Data to Transform The Future of Marketing Engagement. Wiley, 2021.
Warning: These citations may not always be 100% accurate.