CUSTOMER DATA PLATFORMS : Use People Data to Transform The Future of Marketing Engagement /

Bibliographic Details
Main Author: Kihn, Martin (Author)
Other Authors: O'Hara, Chris
Format: Book
Published: Hoboken,New Jersey Wiley [2021]
Subjects:
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020 # # |a 9781119790112  
040 # # |a BK 
082 0 # |a 658.8340285 
090 0 # |a 658.8340285   |b KIH 
100 1 # |a Kihn, Martin   |e author 
245 1 0 |a CUSTOMER DATA PLATFORMS :   |b Use People Data to Transform The Future of Marketing Engagement /   |c Martin Kihn and Chris O'Hara.. 
264 # 4 |c ♭2021 
264 # 1 |a Hoboken,New Jersey  |b Wiley  |c [2021] 
300 # # |a index 227 pages;   |c 23cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references 
583 # # |a LULUS 
650 1 0 |a Marketing --   |x Data processing  
650 2 0 |a Customer relations --   |x Data processing  
650 2 0 |a Data protection  
650 2 0 |a Privacy, Right of.  
700 1 # |a O'Hara, Chris  
997 # # |a BK 
998 # # |a 1000072976 
999 |a 1000072976  |b BOOK  |c Main Non-Fiction  |e INTAN Bukit Kiara