APA (7th ed.) Citation

Cook & Reichheld, F. F. (1996). The quest for loyalty: Creating value through partnership. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Cook and Frederick F. Reichheld. The Quest for Loyalty: Creating Value Through Partnership. Boston, Mass: Harvard Business School Press, 1996.

MLA (8th ed.) Citation

Cook and Frederick F. Reichheld. The Quest for Loyalty: Creating Value Through Partnership. Harvard Business School Press, 1996.