Selling blue elephants : how to make great products that people want before they even know they want them /

Bibliographic Details
Main Author: Moskowitz, Howard R.
Other Authors: Gofman
Format: Book
Published: Upper Saddle River, N.J: Wharton School Pub, 2007.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.8MOS
Accession Item Category Format Status Notes
0000062170 Main Non-Fiction BOOK AVAILABLE