Moskowitz, H. R., & Gofman. (2007). Selling blue elephants: How to make great products that people want before they even know they want them. Wharton School Pub.
Chicago Style (17th ed.) CitationMoskowitz, Howard R., and Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Upper Saddle River, N.J: Wharton School Pub, 2007.
MLA (8th ed.) CitationMoskowitz, Howard R., and Gofman. Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them. Wharton School Pub, 2007.
Warning: These citations may not always be 100% accurate.