Selling blue elephants : how to make great products that people want before they even know they want them /

Bibliographic Details
Main Author: Moskowitz, Howard R.
Other Authors: Gofman
Format: Book
Published: Upper Saddle River, N.J: Wharton School Pub, 2007.
Subjects:
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245 1 0 |a Selling blue elephants :   |b how to make great products that people want before they even know they want them /   |c Howard R. Moskowitz, Alex Gofman. 
260 # # |a Upper Saddle River, N.J:   |b Wharton School Pub,   |c 2007. 
300 # # |a xvi,252p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
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650 # 0 |a New products  
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