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| 090 |
0 |
0 |
|a 658.8
|b MOS
|
| 100 |
1 |
# |
|a Moskowitz, Howard R.
|
| 245 |
1 |
0 |
|a Selling blue elephants :
|b how to make great products that people want before they even know they want them /
|c Howard R. Moskowitz, Alex Gofman.
|
| 260 |
# |
# |
|a Upper Saddle River, N.J:
|b Wharton School Pub,
|c 2007.
|
| 300 |
# |
# |
|a xvi,252p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Marketing
|
| 650 |
# |
0 |
|a New products
|
| 700 |
0 |
# |
|a Gofman,
|h Alex.
|
| 999 |
|
|
|a 0000062170
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|