Strategic brand management : building, measuring, and managing brand equity /

Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Published: Upper Saddle River, NJ: Pearson/Prentice Hall, c2008.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.827KEL
Accession Item Category Format Status Notes
0000062288 Main Non-Fiction BOOK AVAILABLE