Eating the big fish : how challenger brands can compete against brand leaders /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Hoboken, N.J:
Wiley,
2009.
|
| Edition: | 2nd ed.. |
| Subjects: |
INTAN Bukit Kiara
| Call Number: |
658.827MOR |
|---|
| Accession | Item Category | Format | Status | Notes |
|---|
| 0000064416 | Main Non-Fiction | BOOK | AVAILABLE |
| 0000064498 | Main Non-Fiction | BOOK | AVAILABLE |