APA (7th ed.) Citation

Morgan, A. (2009). Eating the big fish: How challenger brands can compete against brand leaders (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. 2nd ed. Hoboken, N.J: Wiley, 2009.

MLA (8th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. 2nd ed. Wiley, 2009.