Eating the big fish : how challenger brands can compete against brand leaders /
| Main Author: | |
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| Format: | Book |
| Published: |
Hoboken, N.J:
Wiley,
2009.
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| Edition: | 2nd ed.. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxiv, 336p: ill; 24cm. |
| ISBN: | 9780470238271 |