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|a 658.827
|b MOR
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|a Morgan, Adam
|
| 245 |
1 |
0 |
|a Eating the big fish :
|b how challenger brands can compete against brand leaders /
|c Adam Morgan.
|
| 250 |
# |
# |
|a 2nd ed..
|
| 260 |
# |
# |
|a Hoboken, N.J:
|b Wiley,
|c 2009.
|
| 300 |
# |
# |
|a xxiv, 336p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a New products
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| 650 |
# |
0 |
|a Product management
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 999 |
|
|
|a 0000064416
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|
| 999 |
|
|
|a 0000064498
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|