The brand bubble : the looming crisis in brand value and how to avoid it /

Bibliographic Details
Main Author: Gerzema, John, 1961-
Other Authors: Lebar, 1943-, Stringham
Format: Book
Published: San Francisco, Calif: Jossey-Bass, 2008.
Subjects:

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658.827GER
Accession Item Category Format Status Notes
0000065330 Main Non-Fiction BOOK AVAILABLE