APA (7th ed.) Citation

Gerzema, J., Lebar, & Stringham. (2008). The brand bubble: The looming crisis in brand value and how to avoid it. Jossey-Bass.

Chicago Style (17th ed.) Citation

Gerzema, John, Lebar, and Stringham. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, Calif: Jossey-Bass, 2008.

MLA (8th ed.) Citation

Gerzema, John, et al. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. Jossey-Bass, 2008.