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# |
|a 9780470183878
|
| 039 |
# |
9 |
|y 201511041131
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b GER
|
| 100 |
1 |
# |
|a Gerzema, John,
|d 1961-
|
| 245 |
1 |
4 |
|a The brand bubble :
|b the looming crisis in brand value and how to avoid it /
|c John Gerzema, Ed Lebar; foreword by Peter Stringham..
|
| 260 |
# |
# |
|a San Francisco, Calif:
|b Jossey-Bass,
|c 2008.
|
| 300 |
# |
# |
|a x, 252 p:
|b ill;
|c 24cm.
|
| 650 |
# |
0 |
|a Brand name products --
|x Valuation
|
| 650 |
# |
0 |
|a Brand name products --
|x Case studies
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 700 |
0 |
# |
|a Lebar,
|h Ed(
|d 1943-)
|
| 700 |
0 |
# |
|a Stringham,
|h Peter
|
| 999 |
|
|
|a 0000065330
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|