The brand bubble : the looming crisis in brand value and how to avoid it /

Bibliographic Details
Main Author:	Gerzema, John, 1961-
Other Authors:	Lebar, 1943-, Stringham
Format:	Book
Published:	San Francisco, Calif: Jossey-Bass, 2008.
Subjects:	Brand name products -- > Valuation Brand name products -- > Case studies Branding (Marketing)

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