War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it /

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it /

Bibliographic Details
Main Author: Ries, Al
Other Authors: Ries
Format: Book
Published: New York: Collins Business, 2009.
Subjects:
Success in business
Organizational effectiveness
Management -- > Psychological aspects
Marketing -- > Psychological aspects

INTAN Bukit Kiara

Holdings details from INTAN Bukit Kiara
Call Number: 658RIE
Accession Item Category Format Status Notes
0000065575 Main Non-Fiction BOOK AVAILABLE
1112067692 Main Non-Fiction BOOK AVAILABLE

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